Viacom’s BET Networks has selected Vince Hudson as the executive vice president and chief branding officer for BET, effective immediately.

In his new role, Hudson will be tasked with managing the BET brand, developing and applying brand strategy and campaigns as well as maintaining consistency across the network's brand activations including digital, marketing, programming and live events. Hudson will also supervise BET’s consumer insights, media planning and brand management teams.

“Vince is a tremendously talented brand manager and marketing executive with the necessary skills and experience to bring the BET brand to life in new and creative ways,” says Scott Mills, president, BET Networks. “With BET rapidly expanding across different platforms–including film, digital and live events– Vince will make sure that we have the right filters and processes to grow and evolve our brand while staying true to our promise to deliver compelling content and experiences to African Americans and other interested audiences everywhere.”

Most recently, Hudson served as the senior vice president, global and U.S., Smirnoff and senior vice president, U.S. multicultural marketing and vodka innovation at Diageo. Prior roles for Hudson include vice president, U.S. marketing and mobile business at Samsung Electronics USA as well as a variety of brand management positions at P&G, ending as vice president and general manager of the company's beauty care division.