Davis will be responsible for developing and implementing the promise pillar of the company's strategic growth plan. Her responsibilities will include stewardship and execution of brand strategy, as well as marketing and communications across the company's retail banners. Davis will also support the team responsible for developing and executing the growth strategy for the company's online interior design platform, Decorist, which provides customers with personalized home design services.
"We have continued to invest in our business and take measured steps to enhance how we serve our loyal customers throughout the COVID-19 crisis,” says Mark Tritton, president and chief executive officer, Bed Bath & Beyond.
Davis will join the company from L Brands, where she currently serves as external vice president and chief digital marketing officer. Previously, she was external vice president, consumer experience, at Disney/ABC Television, prior to which she held strategic leadership positions at other retail and leisure brands including Walmart, Sam's Club, Yum! Brands, Starwood Hotels and Hilton Hotels.
"Our homes have never been more important to us and I am excited to join Bed Bath & Beyond at a time when it is making it easy for customers to feel at home,” says Davis. “I look forward to working with Mark and this outstanding leadership team to build an even stronger connection with customers in the future."
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