Nicholas Bloom has re-joined the global brand extension agency Beanstalk as vice president, brand management.

Bloom first joined Beanstalk in 2002 as a manager of brand management. In 2005, he relocated to South Africa to work for global communications and advertising agency, Saatchi & Saatchi, and subsequently joined Global Brands Group. In 2008, he returned to Beanstalk as an associate vice president of brand management, managing several of the agency’s leading global accounts. Bloom left the agency in 2012 to pursue a master’s degree in global affairs at New York University. In 2014, he consulted with Beanstalk on several new business projects and now officially rejoins the agency.

In his new role, Bloom will spearhead the development and implementation of brand extension programs for several of Beanstalk’s global clients, and will work on larger agency initiatives.

“Nicholas is an exceptional business and licensing professional, proving time and time again the immense value that he is able to bring to the agency,” says Allison Ames, president, Beanstalk. “As Beanstalk and its clients continue to look increasingly to international markets for new growth opportunities, Nicholas’ global point-of-view, combined with his sales and business development expertise, will be a significant asset. We are thrilled to welcome Nicholas back to Beanstalk, and we look forward to seeing his continued contribution within the agency and on behalf of our clients.”