Brand licensing and extension agency Beanstalk has promoted Rachel Terrace to the position of senior vice president of brand management.

An eight-year veteran of the company, Terrance will expand on her previous role as vice president of brand management by spearheading the strategic development and implementation of Beanstalk’s U.S. clients’ licensing programs.

In her new role, she will be responsible for overseeing Beanstalk’s North American brand management relationships and licensing programs on behalf of its clients, retail partners and licensees.

“Rachel’s strategic and creative approach to building brands is widely recognized and she has contributed greatly to our company’s growth and success,” says Allison Ames, the recently appointed president of Beanstalk. “Her passion and knowledge have played a pivotal role in making Beanstalk a leading agency, both in the U.S. and worldwide. We look forward to seeing her continued leadership within the agency as she assumes broader responsibilities.”