BBC Studios Americas has announced the appointments of Tara Maitra as chief commercial officer and Jennifer Ball as senior vice president, marketing. Both newly created roles have been established to bolster the BBC brand and its portfolio of IP across content partners and audiences directly. 

Maitra will lead the commercial growth strategy for the U.S. by identifying new revenue-generating opportunities and impactful partnerships, while amplifying the existing licensing, home entertainment and BBC Learning businesses.  Maitra will also oversee operations. Ball will focus on elevating the company’s audience-first marketing and media strategy to deliver value to key global partners, as well as the BBC brand.  

Previous to this role, Maitra was the chief revenue officer at BDEX, a data exchange platform designed to help companies identify target audiences, where she oversaw revenue growth, business development and marketing efforts. Prior to her role as CRO, Maitra spent 11 years at TiVo holding various leadership roles. In her last role, she served as senior vice president overseeing TiVo’s content strategy, media insights and data solutions for the advertising industry. She also had oversight of TiVo’s human resource department. Before TiVo, Maitra held executive roles at Comcast, Primedia and NBC. 

“The BBC is a legendary brand with incredible growth potential,” says Maitra. “In an ever-evolving media landscape, the possibilities for partnership to broaden the access to BBC content are endless and I’m looking forward to getting started.”

Prior to joining the team, Ball led an independent consulting company focused on identifying and leading go-to-market content strategies for multi-industry clients. Before consulting, Ball was head of marketing and brand at Promax, after spending more than nine years at Univision as executive vice president, marketing and content partnerships. Ball was named a Cablefax Most Power Woman in Cable for four consecutive years, and a Multichannel News Wonder Woman in 2012.

“I am jumping into this role as a life-long enthusiast of BBC content, so I feel a direct kinship with our fans already,” says Ball. “I’m looking forward to engaging our clients and audiences in fresh and exciting ways.”