Taking up her new role at the end of February, Webb will be responsible for the two of the U.K.'s top children's networks–CBeebies and CBBC.
She succeeds Joe Godwin who is now director of the BBC Academy and BBC Birmingham.
“Alice is a rising industry star who has helped make the BBC and MediaCityUK the fastest growing digital hub in Europe, and she brings the same energy, focus and conviction to one of the most crucial jobs in the sector," says Peter Salmon, director, BBC England.
Having worked alongside Alice, first building BBC North and then helping the likes of BBC Children's thrive here, I have no doubt she will lead their talented and passionate teams brilliantly through the huge audience and technology challenges ahead.”
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