Banijay Group Adds CEO

Banijay Group has tapped Benoit di Sabatino to serve as chief executive officer of Zodiak Kids.

In his new role, di Sabatino will oversee Banijay’s children's productions, consumer products, TV sales and digital content. He will also be tasked with expanding the company's catalog, which includes “Mister Maker,” “Lolli Rock” and “Totally Spies!”

Most recently, di Sabatino co-founded Moonscoop Group, an independent content business specializing in the production and distribution of youth programming.

“With a wealth of knowledge in the kids’ business, Benoit was the perfect fit for the role,” says Marco Bassetti, chief executive officer, Banijay Group. “Having worked across thousands of hours of programming in this genre, he will be a great addition to the team and is sure to take Zodiak Kids to new heights.”

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