Talent and branding agency APA has promoted Lauren Nogy to the role of vice president of branding and digital.

In her new role, Nogy will continue to work on securing endorsements and branding opportunities, with a focus on building overall branded strategies for clients and departmental growth.

During Nogy’s time with APA, she has been involved in multiple endorsement deals including Shay Mitchell for Biore Skincare, Gina Rodriguez for John Frieda, Alyson Hannigan for Pandora Jewelry, Betty White for Phillips and more. Prior to joining APA in 2011, she spent nine years as an agent at Celebrity Consultants, where she packaged and negotiated celebrity campaigns for Guthy-Renker their beauty brands such as Proactiv, Meaningful Beauty and Wen.

“Lauren’s hard work and commitment have played a key role as we continue to expand the branding and digital division,” says Brian Dow, partner and head, branding and digital, APA. “Her expertise is a great asset to our growth, and I’m very pleased to acknowledge her success with this well-deserved promotion.”