APA Adds Lifestyle Agent

Prior to joining APA, Pierce was vice president of licensing at CBS Consumer Products. During his five year tenure, Pierce spearheaded the licensing and merchandising of properties across the company’s programming portfolio with deals including “America’s Top Model” at Walmart, the bebe for 90210 collection, Jabot Cosmetics for “The Young & The Restless” and home furnishings and décor for “The Good Wife.” 

Before his time at CBS, Pierce spent seven years as director of licensing at Sweetface Fashion Company, where he helped launch the JLO by Jennifer Lopez fashion brand, establishing licensing partners across all categories and extending the brand globally.

“P.J. is a seasoned and accomplished licensing and marketing executive who has worked with some of the biggest brands in fashion and consumer products,” says Jim Gosnell, president and chief