Penguin Ventures has named Anna Metcalfe as its new hardlines category manager, with a focus on licensing opportunities for gifting, toys and games, and food and beverage.

In her new position, Metcalfe will work across all brands within Penguin’s portfolio, including Spot, The Flower Fairies and Ladybird.

Previously, Metcalfe served as licensing manager at Coolabi, where she worked across a variety of categories for brands such as “Clangers,” “Beast Quest,” “Poppy Cat” and Purple Ronnie.