Noon comes to the role having worked extensively in the in the toy industry. She previously held positions with company’s including John Lewis & Partners and GP Flair. In her new role, she will be responsible for building on the work that Alpha has built including its work with brands such as
“The Alpha UK team have done an incredible job of building the UK business thus far and I’m extremely excited to be joining them to work on their wonderful portfolio of brands during such a strong trajectory of growth,” says Noon.
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