The new executives will work across the company’s key brands such as “Super Wings” and “Drone Force.”

EUROPE–Lisa Cox, Kirsty Gray, Kerry Tarrant and Andrew McCormick have joined Alpha Animation & Toys in a variety of positions.

First, Cox and Gray have joined the company’s U.K. sales team as senior account managers. Both executives will work across Alpha’s range of properties–including “Super Wings,” “Drone Force” and more–and will handle a portfolio of larger retailer accounts.

Meanwhile, Tarrant has taken on the position of marketing manager. In her new role, she will create marketing plans for Alpha’s key brands including “Super Wings” and “Drone Force.”

Finally, McCormick has joined the company’s team in Ireland and boasts a wealth of experience within the toy industry as well as relationships with retailers across the territory.

“Along with our most recent addition Andrew McCormick in Ireland, I’m thrilled to welcome our three new U.K. team members,” says Mark Hyndman, country general manger, U.K. and Ireland, Alpha Animation & Toys. “At Alpha, our ambition is to bring innovative and quality products to the market, we have a growing portfolio of properties and content for a varied demographic, offering key USP’s and play patterns and I believe, with our extended U.K. team, we will have a very successful 2017/18.”