Lehigh University alumna Alita Friedman received the 2015 Farrington Award for Outstanding Commitment to Entrepreneurship at the Innovate! Celebrate! awards dinner hosted by the university’s Baker Institute for Entrepreneurship, Creativity and Innovation.

The first woman to receive the award in its 10-year history, Friedman is chief executive officer of consulting house Alita’s Brand Bar and former chief brand officer for UglyDoll/Pretty Ugly.