In her new role, Faries will leverage her experience with the NFL to further develop the "Call of Duty" World League's business and fan base.

She will also spearhead strategic leadership, business operations and product development for the league. She will sit in the company's Santa Monica headquarters.

"The addition of Johanna to our leadership team demonstrates our commitment to maintaining a world-class organization with the objective of further eSports leagues, expanding our shared vision in eSports," says Pete Vlastelica, president and chief executive officer, Activision Blizzard. "Johanna has a proven track record throughout her tenure with the NFL of leading key business initiatives and driving fan engagement. She is a great addition to our organization, and I look forward to working with her in her new role."

Faries held a number of roles at the NFL across marketing, league initiative strategy, fan and business development, partnerships and consumer products.