Laurent Taieb was promoted to vice president, Nickelodeon and Viacom Consumer Products (NVCP), France. Taieb’s promotion underlines the company’s strategic commitment to expand and deepen its licensing and merchandising operations in the market.
Taieb has managed NVCP’s strategy in France since January 2006, including oversight of “Dora the Explorer,” which under his leadership has become a licensing and merchandising phenomenon. Taieb is also credited with the strong positioning of NVCP’s latest property rollouts including “Go Diego Go!,” which is set to launch in magazine format at the end of 2007, as well as close partnerships with TV Mania and Canal Toys.
As vice president, Taieb will continue to extend NVCP and MTVNF’s portfolio of brands, managing all local consumer products activities, including tentpole events, development and coordination of the organization’s retail presence, plus management of day-to-day relationships with agents such as TF1 Licenses and CPLG.