Xtracks’ ‘The Future of Licensing’ Executive Summit Powerhouse Agenda Announced

XTracks’ “The Future of Licensing” Executive Summit on Thursday, Sept. 12, at the LA offices of United Talent Agency (UTA), will feature a robust lineup of executive thought leaders, world-renowned futurists and top retail executives sharing a roadmap for licensing industry growth today and tomorrow. Supercharged with hands-on sessions, the day is crafted to be a high-level masterclass for industry leaders on the transformative power of AI, the latest digital brands and emerging trends driving consumer buying habits, new e-commerce data and technologies and the greatest opportunities impacting hot categories ranging from toys and food to sports, experiential and gaming. 

Founded by licensing media/event developer, Steven Ekstract, and carefully curated in collaboration with UTA and GennComm LLC., XTracks’ full-day Executive Licensing Summit will be hosted at UTA’s Beverly Hills headquarters with support from event sponsors, Octane 5 and Nolan Heimann.  

Tickets include the program, breakfast, lunch, a VIP cocktail party and a full day of networking. 

Morning Sessions 

The Power of Reinvention – Kathi Sharpe-Ross, The Sharpe Alliance 

UTA Study: AI Takes Center Stage: The Real-Time Impact of AI on Creative Media & Marketing – Joe Kessler, United Talent Agents 

AI is the Ultimate Wingman – How AI can be a Fantastic Business Partner 

Pioneer or Pirate – Legal Implications of AI 

The Magic Behind Toys“R”Us, the World’s First AI Brand Film and the Future of Production 

Unleashing The Power of AI Workshop with Seven Essential Keys 

Engaging the Consumer IRL – The Growth of Experiential 

Afternoon Sessions 

Fireside Chat with Walmart Entertainment Counsel – Kids and kidult superfans hungry for entertainment-driven merch in every aisle. 

Gaming or Shopping? Turning Digital Rewards into Phygital Goods in Roblox and Beyond 

The Next Wave of Mega-Franchises Comes from Digital 

Unlocking Japanese IP From Fashion to Toys and More 

Shiny New Tools – Smart Technology Driving E-Commerce and Advertising 

Sports Licensing – A Masterclass in Name, Image and Likeness 

Women in Sports Panel 

The Industry Making an Impact – Tapping Talent and Profits Tied to Purpose 

Flavor Meets Fashion: Licensing Strategies for Food & Beverage Brand Collaborations 

VIP Cocktail Party on the UTA Terrace for Attendees 

The all-star lineup includes Walmart Entertainment Counsel, Skibidi Toilet, Crunchyroll, Toys R Us, The Toy Book, Hot Topic, The Trendhunter, Scuti, Moonrock, Mattel, Funko and more.

The Summit will commence with groundbreaking research from UTA IQ, “AI Takes Center Stage – The Real-Time Impact of AI on Creative Media and Marketing.” Panels will explore the significant impact of AI on the licensing business, providing practical tools to help attendees enhance their AI strategies, integrate AI into their workflows, navigate legal implications and get a behind-the-scenes look at the first TV commercial created 

using AI for Toys“R”Us. Additional panels will cover hot topics related to sports, food and entertainment licensing, retail advancements, experiential brand connections, influencers and digital-first properties, e-commerce technologies and pressing issues in the toy industry. 

Attendees will benefit from the “Unleashing the Power of AI Workshop” by TrendHunter’s Futurist, Mark Onufer, and other insights from Business Insider’s CMO-to-Watch, Robin Zucker, who will discuss with Super League’s Matt Edelman, “How to Make AI Your Ultimate Wingman.” Nolan Heimann partner, licensing attorney, David Schnider, will lead a compelling discussion on legal risks associated with AI-generated content, ownership concerns, privacy issues and deep-fake content. 

Sports agent, Daniel Siegel, from The Brandr Group will present a Masterclass on “Name, Image, and Likeness” and athletes as micro-influencers in sports licensing. The summit will also delve into retail innovations such as the Roblox metaverse, live virtual try-ons and successful experiential and food licensing strategies. 

XTracks’ “The Future of Licensing” Executive Summit is designed for senior leaders in licensing, marketing, product development, legal, sales and more at retailers, studios, toy companies, licensing agencies, manufacturers and media companies. This essential day will feature key trends and insights delivered in concise half-hour presentations, combined with invaluable networking and idea-sharing opportunities. 

Why Attend?  

Technology is rapidly changing the way we do business in the licensing arena. Whether in IP 

development and protection, design, manufacturing, marketing, legal or finance, AI is quickly and permanently changing everything. The “Future of Licensing” Executive Summit aims to answer many of the questions licensing business leaders may have about AI’s impact while at the same time providing resources and tools to stay ahead of these changes. 

Tickets for XTracks’ “The Future of Licensing” Executive Summit are available for $329 on a very limited basis (limit 100 attendees) and include a full day of content, networking, lunch, coffee breaks and cocktail reception. For more information, visit EntertainmentXTracks.com. Use this link to purchase tickets.