San Diego Comic-Con Roundup: The Biggest Launches ComingSan Diego Comic-Con Roundup: The Biggest Launches Coming

San Diego Comic-Con, held July 24-28 in San Diego, Calif., is one of the most significant events in the entertainment sphere. With fans flocking, companies and IPs are using the opportunity to drop and preview new and exclusive products. License Global has rounded up launches happening at this year’s SDCC. Here are some of the biggest product drops at the event that the licensing industry should be aware of. 

Mattel 

Multiple licensed products are part of the Mattel SDCC line, including WWE figures, a Mini Mojo Dojo Casa House from “Barbie,” “Jurassic World,” Hammond Collection Bubbles Up Jimmy Buffett, a Hot Wheels Star Wars Royal Naboo Starship and more. The products will be displayed on-site at Comic-Con and available at Mattel’s San Diego Comic-Con booth starting July 24. Following the unveilings, the collectibles will be available on MattelCreations.com beginning July 25. 

Hasbro 

Brands to appear include Transformers, Dungeons & Dragons, Magic: The Gathering, G.I. Joe and Beyblade, along with products based on collaboration brands, Star Wars and Marvel from The Walt Disney Company. 

“We are thrilled to return to 2024 San Diego Comic-Con with an evolved booth design and even more exhilarating experiences for our fans,” says Tim Kilpin, president, toys, board games, licensing and entertainment, Hasbro. “This year, we are particularly excited to celebrate our upcoming film, ‘Transformers One,’ and bring an immersive and interactive showcase that will truly spotlight the creativity and innovation behind our iconic brands. We can’t wait to reveal fan-favorite products from Beyblade, Transformers, G.I. Joe and more to create countless unforgettable memories alongside our dedicated fanbase.” 

Neopets 

Neopets, a virtual pet site, is celebrating 25 years of fandom at this year’s SDCC. The brand will return with more merchandise and activations to connect with eventgoers. Fans can access exclusive PhatMojo plush, Neohoods with exclusive codes, Con bag, contests, rare photo opportunities, new plot sneak peeks and more. 

“We can’t wait to celebrate with our dedicated players and fans,” says Dominic Law, chief executive officer, Neopets. “We are so indebted to our wonderful community who have supported Neopets through the years, and to showcase all our latest projects, we’ve taken out our biggest booth to date.” 

Funko 

Deadpool is taking over Funko with new Pop! figures inspired by new additions to the Marvel Cinematic Universe for “Deadpool & Wolverine” with Dogpool, Kidpool and Headpool arriving in Funko Pop! form. The figures are available at Funko.com and select retailers. In addition to the new lineup, fans will experience Funko’s Pop! Yourself experience, inspired by “Deadpool & Wolverine.” Fans attending San Diego Comic-Con will create their own cosplay character modeled after either Deadpool or Wolverine, complete with an exclusive box, character body and two additional accessories. Fans at home can purchase a limited-edition “attach pack” starting July 24 to cosplay their Funko Pop! as either Deadpool or Wolverine alongside the standard Pop! Yourself collectible. 

Tsuburaya Productions 

Tsuburaya Productions is bringing fans into the Ultraman universe with the first trading card game based on the Japanese hero, the Ultraman Card Game. The trading card game will debut at retail Oct. 25, with an industry-first release in four languages and 15 countries and regions. With cards printed in Japanese, English, Simplified Chinese and Traditional Chinese, this marks the first time a trading card game will launch globally in four languages simultaneously.  

Ultraman Card Game playtest events will be held beginning this July in Japan, with test decks gifted to participants. Ultraman fans in the U.S. will have their first chance to playtest the Ultraman Card Game at San Diego Comic-Con.  

JAKKS Pacific/Disguise 

JAKKS Pacific and Disguise have announced details about their panel at San Diego Comic-Con, which will take place Thursday, July 25, at 11 a.m. in room 29AB. The panel will give the audience a sneak peek of the next wave of toys and collectibles inspired by the long-running animated series, “The Simpsons,” available this fall and soon for pre-order.   

The first lineup, which License Global first covered back in April, included a first look at the family multi-pack, living room diorama, Moe’s prank phone, a talking Krusty Doll and an advent calendar.  

“We are excited to show new additions to the next wave of JAKKS Pacific product inspired by ‘The Simpsons,’” says Jeremy Sueper, vice president, marketing, JAKKS Pacific. “Our initial reveal at Wondercon led to amazing excitement from fans, and the next round of products for fall is sure to follow suit.”  

Following the preview will be a Q&A with members of the development teams, where attendees will have the opportunity to learn more about the design and production process of the new “The Simpsons” products. 

Moose Toys 

Moose Toys has released a new toy line, MrBeast Lab, co-created with internet personality, MrBeast, aka Jimmy Donaldson. The MrBeast Lab line features small-scale collectibles and action, vinyl and collector’s figures. The line is available in the U.S. and in additional global markets through the fall.  

The extensive range includes the MrBeast logo and collectibles and action figures in various scales, authentic designs, quality finishes and color combinations. Adding to the collectible appeal, varying ranges of rarity are found throughout the multi-product line and display-ready packaging.  

For the first time, Moose Toys will exhibit at San Diego Comic-Con to support the new brand with exclusive MrBeast Lab Swarms and Mutators and giveaways July 25-28. The release of the new MrBeast Lab line will ramp up this fall with a sweepstakes spanning several U.S. and international markets. 

Kartoon Studios

Kartoon Studios, the controlling partner of 

Stan Lee Universe, alongisde VeVe, the a digital collectibles and comics derived from known IP, and Multiverse Clothing Company debut today the first drop in a series of Stan Lee limited-edition fine art digital and apparel collectible releases this year. 

These exclusive ‘phygital’ collections will be showcased at San Diego Comic-Con. The artwork featured in the collection is created by three of the most renowned contemporary pop culture artists, Rob Prior, Burton Morris and Bill Sienkiewicz. All three artists created Stan Lee limited-edition portraits that are being offered for the first time as digital, as well as on limited-edition apparel collectibles, including a lined hoodie, lined suede bomber jackets and lined leather jackets.

BRZRKR

Keanu Reeves’ comic book series BRZRKR unveiled a range of engaging consumer products for fans of the superhero series. 

Last year, Boom Studios appointed licensing agency IMG to develop BRZRKR’s global licensing program. Since then, its product offerings have expanded, ranging from streetwear, sneakers and accessories to collectibles, games, wall décor and more.

Licensees include Headrush, BAIT, Ilthy, Goodie 2 Sleeves, Philcos, McFarlane Toys, Youtooz, RJ Bullion, Iconiq Studios, Medicom, Diamond Select Toys, Prime 1, Bellfine and Displate.

“We’re excited to announce the launch of this new wave of officially licensed BRZRKR merchandise, created in collaboration with some of the best partners in the industry to bring the vibrant energy of the comic to life," says Stephen Christy, president, development, BOOM! Studios. "Over the past year, our partnership with IMG has allowed us to craft a selection of high-quality collectibles that will resonate with fans and newcomers to the BRZRKR universe. This marks just the beginning of an exciting new journey for this ever expanding world created by Keanu Reeves, and we look forward to sharing more details – and a few surprises – at this year’s BRZRKR panel at San Diego Comic-Con!”

DC Comics

Available at the DC Booth (#4545) at Comic-Con International: San Diego (SDCC), Warner Bros. Discovery’s DC Shop is offering a collection for DC fans. The DC Booth at SDCC provides the first location in the world where fans can secure all-new merchandise, while supplies last, from the film “Superman” by director James Gunn and the upcoming animated series, “Creature Commandos,” the upcoming animated series from Warner Bros. Animation and DC Studios.

DC Shop will also offer exclusives for DC Super Hero fans and DC Super-Villains enthusiasts across apparel, collectibles and accessories. Highlights include a new tote inspired by "Batman: The Animated Series" and featuring Batman, Robin and Batgirl along with The Joker, Mr. Freeze and Catwoman. Fans can celebrate 85 Years of Batman with a new “Born in Gotham City” premium varsity jacket, “Greetings from Gotham City” hoodie and a Mystery Pin Collection.

Additional items include T-shirts and hoodies with unique designs honoring Wonder Woman and The Joker/Harley Quinn’s “Mad Love” by Phantom City Creative, an epic, numbered limited edition DC Super Heroes “Rebirth” hoodie, and much more!

Jazwares

 Jazwares, one of the world’s leading toy companies, is showcasing a first look at Total Anime, a comprehensive portfolio of acclaimed Anime, across all figure formats, at San Diego Comic- Con. At Jazwares’ booth 3513, fans can get the Total Anime Exclusive Eren Jaeger (“Attack on Titan”) and preorder 6.5-inch scale figures from properties “Attack on Titan”, “Jujutsu Kaisen”, “My Hero Academia”, and “SPY x FAMILY” beginning on Amazon.com.  

Total Anime was created to bring premium Anime collectibles from franchises to fans everywhere. As lifelong anime fans, the company is on a mission to deliver meticulously crafted collectibles with Anime-accurate poseability and accessories that capture favorite moments from the shows. 

Con-goers will have the opportunity to check out a variety of Total Anime 6.5-inch scale figures and 8-inch plush – available for Amazon preorder and hitting shelves at Target this fall. 

BBC

The BBC and Disney Branded Television jointly announced their first "Doctor Who" spin-off titled "The War Between The Land And The Sea" during San Diego Comic-Con.  

The series is created by "Doctor Who" Showrunner and executive producer Russell T Davies, who has written the series with Pete McTighe. Leading the five-part series is Russell Tovey and Gugu Mbatha-Raw . The series will also see the return of alumni Jemma Redgrave, who will reprise her role as Kate Lethbridge-Stewart and Alexander Devrient as Colonel Ibrahim.

“The War Between The Land and The Sea is another utterly unique and gripping drama from Russell T Davies and we’re delighted to welcome the show to The Whoniverse," says Lindsay Salt, director, drama, BBC. "Featuring a stellar cast, with Russell Tovey and Gugu Mbatha-Raw taking on leading roles, this brand new epic mini series will leave audiences on the edge of their seats as they watch UNIT take on one of their biggest battles to save humanity."

Filming begins next month and will be directed by Dylan Holmes-Williams, director of two "Doctor Who" season one episodes – "73 Yards" and "Dot and Bubble".

Marvel

Marvel fans at Comic Con were delighted to learn that Robert Downey Jr. is coming back to the MCU. However, he's not coming back as Iron Man. He's coming back as Dr. Doom.

After (spoiler) Tony Stark's death in the MCU, RDJ's return as an entirely new character comes as a surprise, but not considering how Chris Evans has played both Captain America and The Human Torch, or that (spoiler) both Andrew Garfield and Tobey McGuire returned as Spider-Man in "No Way Home" with Tom Holland (who was also Spider-Man in the film. Marvel is really leaning into the multiverse thing).

With this news came the new Marvel slate: two new "Avengers" films, "Captain America: Brave New World", "Thunderbolts" and "The Fantastic Four: First Steps", to name a few.