Sainsbury's Supermarkets Ltd. in the second largest supermarket chain in the UK. In 2005, the company launched an exclusive clothing brand known as Tu.

April 6, 2018

2 Min Read

Sainsbury's Supermarkets Ltd. in the second largest supermarket chain in the UK. In 2005, the company launched an exclusive clothing brand known as Tu. Tu is now the seventh largest clothing retailer, by volume, in the UK. Specifically, the brand’s childrenswear is No. 5 in the market by volume, according to Kantar data, and licensing is a big part of the fashion Sainsbury’s offers across all departments.

Licensing Expo spoke with John Carolan, head of buying and design, men's and children's, Sainsbury’s, to get some advice from the seven-time Show attendee.

Why Attend?
The Vegas show is the place to see the entire depth of the licensing world. Whether it's classic licenses, up-and-coming brands or brand new concepts, the Show allows what seems like a month of meetings to occur in under a week. It really is a must-do for me as it gives me a wide spectrum of ideas to head home with and to plan the next 18-24 months with.

Have a Plan
It is essential to plan ahead before you arrive at the Show. Whether that means flights or hotels, or bookings for meetings on Show days, the planning ahead can save you a lot of hassle. We are always looking to book meetings in zones within the Show to shorten travel time between licensors so that we get the most out of the Show time.

Beyond the Show Floor
Although there doesn't seem enough time to enjoy Las Vegas with breakfast and evening meetings before and after the Show, I always try to find time to visit the stores in the Fashion Mall opposite the Wynn, which is a great place to see the best of American retail. Also, the crowd and the fun in the piano bar and the music in The Nine Fine Irishmen is always a good end to the day.

To learn more about Sainsbury's, visit www.sainsburys.co.uk.

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