Licensing International Expo, the world's leading marketplace for buying and selling intellectual property rights, has added the National Basketball Association as a first time exhibitor. The show will be held June 8 to 10 at the Mandalay Bay Convention C

April 6, 2018

2 Min Read

Licensing International Expo, the world's leading marketplace for buying and selling intellectual property rights, has added the National Basketball Association as a first time exhibitor. The show will be held June 8 to 10 at the Mandalay Bay Convention Center in Las Vegas, Nev.

"The NBA continues to grow on a global basis," says Rob Millman, senior vice president of international licensing and business development for the NBA. "The Licensing International Expo has a tremendous ability to attract international buyers, manufacturers, licensees and agents from around the world and through our presence at the expo we expect to form some mutually beneficial new business opportunities."

The NBA will be the second major U.S.-based sports league to exhibit at the show. The first is NASCAR, the U.S.-based motor sports racing association. The NBA has had the most success of all U.S. sports leagues in its global expansion, particularly in the most lucrative of developing markets, China, with 12 teams and licensed products already established in mainland China.

"This is a significant milestone in the evolution of Licensing International Expo," says Liz Crawford, show director. "The NBA is the most global of all the major U.S. sports leagues and the first to exhibit independently at the Licensing International Expo. The NBA has quickly become a global lifestyle brand and recognizes that Licensing International Expo is the ideal marketplace to meet new international retailers and manufacturers.  Besides its leadership role in U.S. sports, the NBA has had tremendous success in penetrating diverse international markets such as China, India, the Philippines, Western Europe and Eastern Europe, the Middle East, Latin America and Africa to name a few."

Other first-timers at the upcoming 2010 show include The Sharper Image, Live Nation, Atlantyca Entertainment and others.

Last year's show hosted 400 exhibiting companies, representing more than 7,000 brands and licenses. For information about the show, visit www.licensingexpo.com.

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