Licensing International France's 2024 Award Winners Revealed

Winners revealed at France Licensing Day & Licensing International Awards in Paris.

License Global

July 3, 2024

2 Min Read
Licensing International France Award Winners, Licensing International
Licensing International France Award WinnersLicensing International

The nominees and winners of the Licensing International France Awards have been revealed at France Licensing Day & Licensing International Awards in Paris. The ceremony was hosted by Maxime Cuny, Florence Ayem and Laurent Taieb, co-presidents, Licensing International France.

The YPN committee (Young Professionals Network) rewarded Marie Van Buggenhout (Peyo Company) as the winner of the Rising Star category in France.

In total, for this sixth edition of the Awards, 144 entries were submitted across 16 categories, including three new ones: Food, Health, Beauty Products; Cultural Products from Publishing, Video Games, or Digital; and a new category highlighting the association's societal commitment to CSR initiatives. The jury consisted of 12 professionals representing all areas of the licensing industry.

Here are the nominees and winners of the 16 categories awarded for the year 2023:

Licensed Food, Health & Beauty Product


  • Clarins x Le Petit Prince Cosmetics / Sogex

  • Vitabio x “PAW Patrol” Compotes / Paramount Consumer Products & Experiences

Winner: Oreo x Pac-Man / Bandai Namco Europe

Licensed Cultural Product


  • Fortnite x Lego Video Game / Lego

  • “PAW Patrol” Hachette Collection Magazines / Paramount Consumer Products & Experiences

Related:Licensing International, The Light Fund Launch Coffee & Connect Series for Young Professionals

Winner: Bien Grandir avec les Monsieur Madame / Sanrio

Licensed Hardlines Product


  • Dixit Disney Edition Board Game / Asmodee

  • Playmobil Naruto Shippuden Playset and Figurines / Mediatoon Licensing

Winner: Gabby's Magical House Playset by Spin Master / Universal Products & Experiences

Licensed Softlines Product


  • Barbie Collection at Kiabi / Mattel

  • 24H Le Mans Collection at Bershka / Automobile Club de l’Ouest

  • Freegun Boxers La Vache Qui Rit / Groupe Bel

Winner: Junji Ito Collection at Bershka / Crunchyroll

Licensed Collaboration


  • Evian x Balmain / Danone

  • Astérix x L’Equipe / Editions Albert René

  • Where’s Waldo... At Le Bon Marché / Universal Products & Experiences

Winner: Netflix x Lacoste / Netflix

Retail or Digital Activation


  • “Jurassic Park” 30th Anniversary at Carrefour / Universal Products & Experiences

  • Tour de France at Jules / Jules

Winner: “PAW Patrol Movie” Release Activations / Paramount Consumer Products & Experiences

Promotion or Event


  • Orangina x Astérix / Editions Albert René

  • Warner's 100th Anniversary at Flunch / Warner

Winner: Danette x “Wonka” / Danone

CSR Initiative


  • Barbie Inclusion / Faubourg Stories for Mattel

  • The Little Prince Forest / Sogex

Winner: “Molang” Safe Place / Millimages

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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