Licensing International France's 2024 Award Winners RevealedLicensing International France's 2024 Award Winners Revealed
Winners revealed at France Licensing Day & Licensing International Awards in Paris.
July 3, 2024
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The nominees and winners of the Licensing International France Awards have been revealed at France Licensing Day & Licensing International Awards in Paris. The ceremony was hosted by Maxime Cuny, Florence Ayem and Laurent Taieb, co-presidents, Licensing International France.
The YPN committee (Young Professionals Network) rewarded Marie Van Buggenhout (Peyo Company) as the winner of the Rising Star category in France.
In total, for this sixth edition of the Awards, 144 entries were submitted across 16 categories, including three new ones: Food, Health, Beauty Products; Cultural Products from Publishing, Video Games, or Digital; and a new category highlighting the association's societal commitment to CSR initiatives. The jury consisted of 12 professionals representing all areas of the licensing industry.
Here are the nominees and winners of the 16 categories awarded for the year 2023:
Licensed Food, Health & Beauty Product
Finalists:
Clarins x Le Petit Prince Cosmetics / Sogex
Vitabio x “PAW Patrol” Compotes / Paramount Consumer Products & Experiences
Winner: Oreo x Pac-Man / Bandai Namco Europe
Licensed Cultural Product
Finalists:
Fortnite x Lego Video Game / Lego
“PAW Patrol” Hachette Collection Magazines / Paramount Consumer Products & Experiences
Winner: Bien Grandir avec les Monsieur Madame / Sanrio
Licensed Hardlines Product
Finalists:
Dixit Disney Edition Board Game / Asmodee
Playmobil Naruto Shippuden Playset and Figurines / Mediatoon Licensing
Winner: Gabby's Magical House Playset by Spin Master / Universal Products & Experiences
Licensed Softlines Product
Finalists:
Barbie Collection at Kiabi / Mattel
24H Le Mans Collection at Bershka / Automobile Club de l’Ouest
Freegun Boxers La Vache Qui Rit / Groupe Bel
Winner: Junji Ito Collection at Bershka / Crunchyroll
Licensed Collaboration
Finalists:
Evian x Balmain / Danone
Astérix x L’Equipe / Editions Albert René
Where’s Waldo... At Le Bon Marché / Universal Products & Experiences
Winner: Netflix x Lacoste / Netflix
Retail or Digital Activation
Finalists:
“Jurassic Park” 30th Anniversary at Carrefour / Universal Products & Experiences
Tour de France at Jules / Jules
Winner: “PAW Patrol Movie” Release Activations / Paramount Consumer Products & Experiences
Promotion or Event
Finalists:
Orangina x Astérix / Editions Albert René
Warner's 100th Anniversary at Flunch / Warner
Winner: Danette x “Wonka” / Danone
CSR Initiative
Finalists:
Barbie Inclusion / Faubourg Stories for Mattel
The Little Prince Forest / Sogex
Winner: “Molang” Safe Place / Millimages
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