May 16, 2023
The licensing industry, led by Informa Markets’ Global Licensing Group, with support from trade association, Licensing International, and key licensing media outlets, including License Global, is uniting to launch License to Move, a new, inclusive wellness initiative to get the global licensing industry moving and raise valuable funds for industry charity, The Light Fund.
Anyone connected to the licensing industry is asked to move 5K (3.1 miles) and donate. How they move is entirely up to them. It could be a traditional walk, run or swim, perhaps a hop, skip and jump or something a little more adventurous like canoeing, rowing, abseiling or paddleboarding.
All donations will go directly to the charity to fund worthwhile projects that help children, women and men. Since its inception in 2004, The Light Fund has raised over $2.5 million and funded hundreds of charity projects.
The License to Move platform opens on May 16. The goal is for the industry to achieve a collaborative distance of 8,412 km (5,227 miles), which maps the journey from Mandalay Bay, Las Vegas, to ExCeL, London, where Licensing Expo and Brand Licensing Europe (BLE) take place each year.
Image taken from The Light Fund English Channel Relay Swim 2022.
There are two ways for people to get involved:
Individuals or teams can organize a walk at any point and donate
Or they can:
Get involved in the License to Move activity board by submitting their step count at Licensing Expo (June 13-15) or joining the organized group walk during Brand Licensing Europe (Oct. 4-6) with the European licensing community.
“My dream for License to Move is, first and foremost, for it to be a highly participatory, accessible and inclusive well-being initiative – I’d love to see everyone getting outdoors, enjoying the sun, getting some headspace and recharging their well-being batteries while, at the same time, raising money for some great causes,” says Anna Knight, senior vice president licensing, Informa Markets. “Secondly, I know this industry loves to collaborate, and when it does, it’s much greater than the sum of its parts, so I can’t wait to see the whole business getting behind this together with the Licensing Expo and BLE teams, our trade association, Licensing International, and our amazing media partners and friends, all working together to help give back to great causes.”
“We are delighted to announce the forthcoming License to Move initiative,” says David Scott, treasurer, The Light Fund. “It will allow everyone to participate in the Light Fund’s ongoing support of good causes and be totally inclusive. Whether you’re on your own, with a few office mates or part of a larger company initiative, you can sign up and set your target and have fun away from the office, both doing good and feeling good. You can walk, run, cycle – or move any way you want – it’s your choice. We want this to be the biggest Light Fund event ever in terms of participation by our wonderful industry colleagues.”
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