Exhibitor Insights: 5 Minutes With Snotes’ Joe BayerExhibitor Insights: 5 Minutes With Snotes’ Joe Bayer

What’s a fun, unique and creative way to deliver a secret message? Snotes—words that are crafted with care and hidden in shapes, with a little bit of artistic flair. Snotes come in all shapes, sizes and colors. You can make your Snote easy to read, or add extra layers of secrecy making it more difficult to decode. Ready to be licensed, Snotes are a way to engage, entertain, educate and inspire. Licensing Expo spoke with Joe Bayer, managing member of Snotes, to learn more about what’s in store for the brand’s second Show.

What are you most looking forward to at this year's show? Making new world-class connections, whether it be for business, education or consumer products.

How do you engage with people walking by your booth? We lay out samples of Snotes at various social spots.  Since no one has ever seen a Snote they naturally gravitate to our booth. Snotes sell themselves. People appreciate the innovation of Snotes.

What is some positive feedback you got from last year's booth that you hope to replicate this year?  Since our last show in 2015, we have received our U.S. Patent as well as U.S. and International Trademarks. What we hope for is the same reaction and comments from last year—“Snotes are the most innovative thing at the Expo. The rest are old or enhancements.” Attendees were on target.

Who is a successful partner that you're working with thanks to last year's Show? Fleur de Lis Group (FDL) began to pursue Snotes Licensing agreements at the beginning of 2016, so it is still new. However, FDL did reach an agency agreement with a Mexican company called Regiolatina that we met at last year's Show. We are assisting Regiolatina in the creation of prototype samples of Snotes products and uses as they pursue their own targeted list of potential licensing arrangements. For those who would like to get a jump on the Show, we suggest a visit to Snotes.com and click on the Licensing Opportunities link at the bottom of the home page. We show hundreds of applications broken down into three categories—Snotes for Business, Education and Consumer Products. It is well worth the trip.