Dr. Krinkles’ 8 Tips for Successful Exhibiting at Licensing Expo 2016Dr. Krinkles’ 8 Tips for Successful Exhibiting at Licensing Expo 2016
Dr. Krinkles is no stranger to Licensing Expo and will be exhibiting for the ninth time this June. Dr. Krinkles creates and licenses unique brands for children and adults.
April 6, 2018
Dr. Krinkles is no stranger to Licensing Expo and will be exhibiting for the ninth time this June. Dr. Krinkles creates and licenses unique brands for children and adults. The company has created properties that went on to become successful toy lines, apparel, video games and animation, as well as other mass and specialty market merchandise.
Gus Fink, the visionary and artist behind Dr. Krinkles, believes in bringing humor and fun to his “secret laboratory,” as well as to these top eight tips for successful exhibiting—some more tongue in cheek than others.
1. Don't wear the same hat everyday
I once had a booth next to someone who looked to be a real life “man with the yellow hat” from the Curious George books. He wore the same hat and outfit every day and although that's a great way to stand out, each day it got creepier.
2. Enjoy yourself
Yes, it's a serious show with a lot of serious people, but that doesn't mean you need to be stressed. It's good to be happy and enjoy the moment. So don't act like a crazy car salesmen yelling at people to checkout your booth. Smiling is a better option and allows the interested companies to check you out.
3. Don't eat food at your booth
Why would you eat food at your booth? Nobody wants to talk to someone with food in his mouth.
If you don't sleep you will look tired and feel tired. No sleep will make everything worse and you may end up doing something you'll really regret.
5. Try not to get yelled at
Getting yelled at during or before the show causes people to think you're a problem, and others will try their best to watch the problem happen for entertainment so they can post it on Facebook. Or, they will hide, they will hide so fast from you it will make your problems worse.
6. Pets are better at home
Especially if you own a goat or a pig! If you bring your goat or pig to the show it may make people curious as to why but it won't help your company have new partners in licensing.
7. Fire is just plain stupid
Need I say more?
8. Have a really professional booth
Maybe you don't have a booth budget of $500,000, but make every penny count. The only way to succeed in business is to profit on everything you do, otherwise you're just flushing money down the outhouse hole. So, pro it up at every nook and cranny, and that includes looking professional yourself. Sure you may be excited to play video games on your phone at your booth or to look at Facebook, but that's not going to make you appear open to conversations.
To learn more about Dr. Krinkles, visit www.drkrinkles.com.
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