BLE Announces License This! Finalists

Brand Licensing Europe has announced the four finalists of its License This! competition for new creative concepts.

April 6, 2018

2 Min Read

Brand Licensing Europe has announced the four finalists of its License This! competition for new creative concepts.

The finale will take place at BLE 2014 in front of a live audience on Oct. 9.

The finalists are:

  • Ailsa Black Artwork presented by Ailsa Black–work inspired by living in a rural area by the coast in Scotland, rich with animals and people that express the essence of rural and coastal life.

  • Chef and Sue presented by Ann Edwards–a gentle satire of middle class foibles, flavored with cheese jokes, and popular in Waitrose Weekend magazine for the last four years.

  • Give a Hoot created by Rowena Blyth at Fourth Wall Brands–a colorful, cute and timeless design concept that celebrates the humor and popularity of owls in a fun and contemporary way.

  • RaNT! created by Adam Bestwick at Fourth Wall Brands–a fun and irreverent character that has something loud to say about the bits of modern life that really get on our nerves, like flat pack furniture, social media and veggie burgers.

“It was a really enjoyable challenge judging License This!," says Ian Downes, director of Start Licensing, and the chair of this year's judging panel. "The diversity of entries was a good reflection of the breadth of opportunities that exist in licensing and of the creativity in the industry. The short-listed four are strong contenders and were the best of a very good collection of entries. It wasn't easy to narrow the field. Well done to all those that entered. I look forward to the finale at BLE.”

The panel also included Paul Bufton, vice president, consumer products licensing and retail EMEA at Rovio Entertainment; Richard Haines, acquisitions and new business manager, Penguin Children's, Penguin Random House; and John Carolan, head of buying, childrenswear, Sainsbury’s Supermarkets. ?

The four finalists will now compete for a chance to win a fully furnished stand at Brand Licensing Europe 2015, worth £5,100, so that the new property can be brought back to market next year. Last year’s winner, Mr. Trafalgar, will be on display at this year’s BLE.

Brand Licensing Europe will take place Oct. 7-9 at London's Olympia exhibition hall. For more details visit

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