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Fanattik Wraps-Up ‘TMNT’ Deal for Pan-European Giftware

Melissa Tudor Product Development with the turtles.jpg
Teenage Mutant Ninja Turtles links with Fanattik for home décor, barware and more in latest deal with ViacomCBS Consumer Products.

Nickelodeon’s “Teenage Mutant Ninja Turtles” are set to join forces with the Fanattik team thanks to a new gift license signed with ViacomCBS Consumer Products. The new range will include home décor, barware, gifts and collectibles, available across Europe from June 2021. 

“From the comic books in the ‘80s to the films of the ‘90s and the more recent animated series, Teenage Mutant Ninja Turtles is a brand with real heritage,” says Anthony Marks, managing director, Fanattik.  

“We’re excited to amplify the Turtles universe with a fully loaded gifting range from Fanattik, with products that will resonate with the broad spectrum of fans from this beloved IP,” adds Mark Kingston, senior vice president, international, ViacomCBS Consumer Products. 

The whole creative team is looking forward to working on Teenage Mutant Ninja Turtles,” adds Melissa Tudor, head, product development, Fanattik. “With over 90 percent brand recognition with both male and females under the age of 55 and such a well engaged fan base, the Fanattik team understands that we need to create a range that will appeal to fans both new and old.” 

“Fanattik works with all levels of the European gift market, so we are asking toy and gift retailers that are not already speaking with us to contact myself to book a video appointment to learn more about our upcoming Teenage Mutant Nina Turtles range,” says Luiz Ferreira, head, sales, Fanattik. 

Working with the likes of 20th Century Fox, Microsoft, Capcom, Universal Studios, Bethesda, Studio Canal and more, the new partnership with “Teenage Mutant Ninja Turtles” for European giftware will delight fans of the latest theatrical installments and the original 1984 Eastman and Laird comics. 

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