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Team Redline, Triple Race into Esports Partnership

Triple and Team Redline have entered a strategic partnership.

Dutch creative industry Triple has entered a strategic partnership with simulation racing team Team Redline to focus on the further development of the team, according to Esports Insider.

The team is said to have been involved in esports for the past two decades and has competed across a wide range of sim racing titles.

‘’This is a great new challenge for us,” says Corné Dubelaar, esports business developer, Triple. “Team Redline is the most prominent sim-racing team in the world. Sim-racing is getting more and more popular and approaches an interesting target audience. It is different from the stereotypical esports fan. In recent years, we have pioneered with the founding of Team Gullit and Esports Club. The knowledge we have gained will form the basis for the strategy that we will develop in collaboration with Team Redline.’’

Team Redline boasts a roster of sims racers alongside current Formula One driver Max Verstappen, who signed on in 2015.

Sim Lab, F33L, Joel Real Timing and sim racing hardware manufacturer Fanatec are already partners for the sim racing team, making Triple the fifth to join in to team with Team Redline.

‘’We are very excited to start working with Triple,” says Azte Kerkhof, co-founder, Team Redline. “We got to know them through the Real Racers Never Quit initiative, where they helped us with design and operation. I am convinced that we can take this organization to the next level, where great performances go hand in hand with new opportunities, for both the team and the racers.’’

TAGS: team redline
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