Nordic esports organization Nordavind is working with sports nutrition brand Bodylab to create products for fuctional mental focus, according to Esports Insider.
The products are aimed to increase concentration, elevate performance and counteract fatigue for gamers. Items in the line will launch this fall and be available exclusively in Scandinavia on the Bodylab website.
“Bodylab is well known for their healthy products in the fit lifestyle and sports nutrition segment and we are very proud that they want to explore the respective esports, gaming and mental performance segment together with us in Nordavind,” says Steffen Willumsen, commercial director, Nordavind. “Since the club’s inception, we have been highly engaged in that the club and its athletes such as Casper ‘Hunterace’ Notto, NielsChristian ‘NaToSaphiX’ Sillassen and Jørgen ‘cromen’ Robertsen should promote a healthy approach to the sport. Through our cooperation with Bodylab, we are looking forward to developing a mental performance series that is unique in its category and focusing on driving mental energy.”