L’Oréal Paris Men Expert Freshens-Up Esports 2

The Australian esports organization has partnered with L’Oréal Paris Men Expert.

License Global, Content Editor

July 10, 2020

1 Min Read
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Australian esports organization The Chiefs Esports Club has officially partnered with L’Oréal Paris Men Expert, according to a report from EuropeanGaming.Eu. The brand will become a major partner of the club for the rest of 2020.

“We’ve all had late night gaming sessions and sacrificed how we feel the next morning to get one more game in,” says Nick Bobir, chief executive officer, The Chiefs. “L’Oréal Paris Men Expert is a perfect fit for gaming and esports culture to keep us going and feeling fresh. We’re excited to introduce such a prestigious brand to the industry and can’t wait to see the benefit for all our fans.” 

The skincare, shaving, beard, grooming, hygiene and hairstyling brand will be providing their services to the esports club through the partnership.

“We are extremely excited to be partnering with The Chiefs in 2020 and introducing many of their fans to L’Oréal Paris Men Expert, a portfolio of skincare products designed to deliver an instant energy boost and set men up for success,” says Raajeet Garg, marketing director, L’Oréal Paris Australia. “Joining forces with The Chiefs is a testimony of building brands together and providing value for our fans and consumers.”

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L'Oreal

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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