Australian esports organization The Chiefs Esports Club has officially partnered with L’Oréal Paris Men Expert, according to a report from EuropeanGaming.Eu. The brand will become a major partner of the club for the rest of 2020.

“We’ve all had late night gaming sessions and sacrificed how we feel the next morning to get one more game in,” says Nick Bobir, chief executive officer, The Chiefs. “L’Oréal Paris Men Expert is a perfect fit for gaming and esports culture to keep us going and feeling fresh. We’re excited to introduce such a prestigious brand to the industry and can’t wait to see the benefit for all our fans.” 

The skincare, shaving, beard, grooming, hygiene and hairstyling brand will be providing their services to the esports club through the partnership.

“We are extremely excited to be partnering with The Chiefs in 2020 and introducing many of their fans to L’Oréal Paris Men Expert, a portfolio of skincare products designed to deliver an instant energy boost and set men up for success,” says Raajeet Garg, marketing director, L’Oréal Paris Australia. “Joining forces with The Chiefs is a testimony of building brands together and providing value for our fans and consumers.”