Gen.G Esports Kicks-Off Puma Deal

Puma has announced an apparel and merchandise partnership with global esports organization Gen.G.
License Global

June 9, 2020

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With nine teams across Los Angeles, Seoul and Shanghai, Gen.G is ranked sixth among global esports organizations, according to


. Now, the Gen.G organization has brought in iconic German sports brand Puma to add a new edge to its kits, its merchandise and experiences for players. 


Gen.G Korea is proud to welcome @PUMA to the family! We're excited for this partnership to bring new merch, collaborations, and experiences to all of the Gen.G fans!#TigerNation #WeAreGenG
— Gen.G Esports (@GenG) June 9, 2020

While details of the collaboration have not yet emerged, the Gen.G x Puma deal was signed with a focus on Korea, which is Gen.G’s focal community for games such as “League of Legends.” According to

, the sports brand entered a “League of Legends” focused deal via Cloud9 in North America last year, which has since been expanded globally.  

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