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Gen.G Esports Kicks-Off Puma Deal

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Puma has announced an apparel and merchandise partnership with global esports organization Gen.G.

With nine teams across Los Angeles, Seoul and Shanghai, Gen.G is ranked sixth among global esports organizations, according to Forbes. Now, the Gen.G organization has brought in iconic German sports brand Puma to add a new edge to its kits, its merchandise and experiences for players. 

While details of the collaboration have not yet emerged, the Gen.G x Puma deal was signed with a focus on Korea, which is Gen.G’s focal community for games such as “League of Legends.” According to, the sports brand entered a “League of Legends” focused deal via Cloud9 in North America last year, which has since been expanded globally.  

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