
License Global
June 9, 2020

With nine teams across Los Angeles, Seoul and Shanghai, Gen.G is ranked sixth among global esports organizations, according to
Forbes
. Now, the Gen.G organization has brought in iconic German sports brand Puma to add a new edge to its kits, its merchandise and experiences for players.
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Gen.G Korea is proud to welcome @PUMA to the family! We're excited for this partnership to bring new merch, collaborations, and experiences to all of the Gen.G fans!#TigerNation #WeAreGenG pic.twitter.com/9Wy7fausk1— Gen.G Esports (@GenG) June 9, 2020
While details of the collaboration have not yet emerged, the Gen.G x Puma deal was signed with a focus on Korea, which is Gen.G’s focal community for games such as “League of Legends.” According to
EsportsInsider.com, the sports brand entered a “League of Legends” focused deal via Cloud9 in North America last year, which has since been expanded globally.
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