Gen.G Esports Kicks-Off Puma Deal

Puma has announced an apparel and merchandise partnership with global esports organization Gen.G.
License Global

June 9, 2020

Screenshot 2020-06-09 at 12.57.29.png

With nine teams across Los Angeles, Seoul and Shanghai, Gen.G is ranked sixth among global esports organizations, according to

Forbes

. Now, the Gen.G organization has brought in iconic German sports brand Puma to add a new edge to its kits, its merchandise and experiences for players. 

Play.
Cultivate.
Inspire.

Gen.G Korea is proud to welcome

@PUMA

to the family! We're excited for this partnership to bring new merch, collaborations, and experiences to all of the Gen.G fans!

#TigerNation

#WeAreGenG

pic.twitter.com/9Wy7fausk1

— Gen.G Esports (@GenG)

June 9, 2020

While details of the collaboration have not yet emerged, the Gen.G x Puma deal was signed with a focus on Korea, which is Gen.G’s focal community for games such as “League of Legends.” According to 

EsportsInsider.com

, the sports brand entered a “League of Legends” focused deal via Cloud9 in North America last year, which has since been expanded globally.  

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