. Now, the Gen.G organization has brought in iconic German sports brand Puma to add a new edge to its kits, its merchandise and experiences for players.
While details of the collaboration have not yet emerged, the Gen.G x Puma deal was signed with a focus on Korea, which is Gen.G’s focal community for games such as “League of Legends.” According to
, the sports brand entered a “League of Legends” focused deal via Cloud9 in North America last year, which has since been expanded globally.
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