G2 Celebrates 10 Years with Experiential Anniversary Event and Jersey CollectionG2 Celebrates 10 Years with Experiential Anniversary Event and Jersey Collection
Anniversary events kick off with G2LLERY - an immersive gallery experience reliving G2’s unique history and unveiling the organization’s 2025 jersey collection.
January 13, 2025

Entertainment and esports brands G2 is celebrating its 10th anniversary in 2025. Throughout the year, the organization will be inviting fans to celebrate with exclusive events, new merch collaborations with major global IPs, content drops and more.
10 years of G2 celebrations launched with the G2LLERY, an immersive gallery experience in the organization’s home city of Berlin, Germany. It opened with an exclusive event for players and friends of G2, taking attendees on a journey throughout G2’s history showcasing the biggest wins and fails, and unveiling a first look at the new 2025 jersey collection including the Pro Kit and Prestige jersey. The G2LLERY experience will be open to fans until Jan. 20, to cover the start of the LEC 2025 season that kicks off on Jan. 17.
The 2025 jersey collection sees, for the first time, two jersey’s launch, the Pro Kit, which will be worn at all regular season events and tournaments, and the Prestige Jersey, which will be reserved for major international events throughout the year that G2 teams qualify to compete in. The jersey design incorporates the visual identity of its 10-year anniversary campaign into the fabric of each jersey, the eye flair from the classic G2 Esports logo, which can be seen across all G2 channels.
“I’m incredibly proud of the last decade, but now it’s time for us to take G2 to the next level,” says Alban Dechelotte, chief executive officer, G2. “Our aspirations are now much bigger and 2025 is about laying the foundation for G2 as the new generation sports club of the future. We have some very unexpected collaborations and content coming. Thank you to our fans, players, partners and everyone who got us this far - here’s to an incredible 2025 and beyond.”
“Over the last 10 years, G2 has established itself as a true pioneer in the esports space and while we are thrilled to celebrate our competitive successes, it’s not just about the trophies – our vision is to create performances and entertainment that captivate the world,” says Sabrina Ratih, chief operating officer, G2. “We want to continue to inspire, to challenge the status quo, and show how our organization is the pinnacle of competition and entertainment. We’re excited for the world to join us in 2025 to celebrate how far we’ve come, and to see what’s next for G2.”
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