Global esports organisation Fnatic and Sanrio have launched a limited-edition apparel and merchandise collaboration featuring pop icon Hello Kitty.
Designed in collaboration with Fnatic and Sanrio, the esports kit collection will feature apparel including joggers, jackets and jerseys with gaming-inspired Hello Kitty motifs.
“Hello Kitty is a globally recognized icon - we are excited to work with Sanrio to introduce her to esports and our fans around the world as we continue to seek out, amplify and level-up every gamer on the planet” says Sam Mathews, chief executive officer, Fnatic.
In addition, Fnatic X Hello Kitty includes an exclusive line of streetwear-inspired designs and gaming merchandise. Items in the line feature Champion hoodies and caps, long and short-sleeved tees as well as mousepads, stickers and keycaps, compatible with all Cherry MX style keyboards. All pieces incorporate Hello Kitty and her signature art style with a Fnatic twist.
“As a leading lifestyle brand and one of the pioneers of esports, Fnatic is great partner for our flagship character as we look into expanding our consumer touchpoints in the gaming space,” comments Craig Takiguchi, chief operating officer and head of business development, Sanrio. “This fun, yet unexpected collection merges Hello Kitty’s iconic image with Fnatic’s gaming designs for the perfect lifestyle crossover. We look forward to launching this program with Fnatic and debut Hello Kitty to a new audience.”
The Fnatic X Hello Kitty collection is available today with subsequent drops throughout the rest of the year. Fnatic’s apparel deal joins other previous fashion collaborations for Hello Kitty from brands such as JimmyPaul and Ruby.