Five Below, Bugha Team for Exclusive Gaming Line

The affordable product line is aimed at teens.
License Global

November 7, 2020

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Five Below has announced its collaboration with Kyle Giersdorf aka “Bugha,” 2019 Fortnite World Cup Champion and 2019 Esports PC Player of The Year.

“Both Five Below and Bugha believe everyone should have an entry point into the gaming world,” says Michael Romanko, chief merchandising officer, Five Below. “This collaboration is powerful and timely as we gear up for the holiday season, and one that’s perfect for gift giving. High-quality gaming at an incredible price point: this is an exclusive and amazing collection! We are committed to being the retailer for extreme value gaming and will continue to reach more customers dedicated to esports, as shown with our partnership with Localhost.”

Everything in this exclusive to Five Below product line includes RGB color-changing lights and more. Products include a keyboard, headset, headset stand, microphone, mouse, mousepad, and two speakers with a subwoofer. At $10 each, the Bugha products are a part of the new Five Beyond assortment of limited

products above $5.

"Making gaming more accessible to more people is a mission of mine,” says Kyle “Bugha” Giersdorf. “Similar to how gaming changed my life, I want more kids to have access to the opportunities I've had throughout the start of my career. I couldn't be more excited to partner with Five Below to help make this possible. We're really excited to provide quality gaming gear at an affordable price and get more kids into gaming.”

The new product line includes seven gaming products exclusive to the brand now in more than 1,000 Five Below stores and fivebelow.com.

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