Five Below, Bugha Team for Exclusive Gaming Line

The affordable product line is aimed at teens.

License Global

November 7, 2020

1 Min Read

Five Below has announced its collaboration with Kyle Giersdorf aka “Bugha,” 2019 Fortnite World Cup Champion and 2019 Esports PC Player of The Year.

“Both Five Below and Bugha believe everyone should have an entry point into the gaming world,” says Michael Romanko, chief merchandising officer, Five Below. “This collaboration is powerful and timely as we gear up for the holiday season, and one that’s perfect for gift giving. High-quality gaming at an incredible price point: this is an exclusive and amazing collection! We are committed to being the retailer for extreme value gaming and will continue to reach more customers dedicated to esports, as shown with our partnership with Localhost.”

Everything in this exclusive to Five Below product line includes RGB color-changing lights and more. Products include a keyboard, headset, headset stand, microphone, mouse, mousepad, and two speakers with a subwoofer. At $10 each, the Bugha products are a part of the new Five Beyond assortment of limited products above $5.

"Making gaming more accessible to more people is a mission of mine,” says Kyle “Bugha” Giersdorf. “Similar to how gaming changed my life, I want more kids to have access to the opportunities I've had throughout the start of my career. I couldn't be more excited to partner with Five Below to help make this possible. We're really excited to provide quality gaming gear at an affordable price and get more kids into gaming.”

The new product line includes seven gaming products exclusive to the brand now in more than 1,000 Five Below stores and

Read more about:

Five Below

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like