North American e-sports organization FaZe Clan has decided to expand its partnership with energy drink brand G Fuel.
“Our lasting relationship with G Fuel is a testament to how we collectively operate as a company,” says Lee Trink, chief executive officer, FaZe Clan. “We’re committed to building meaningful partnerships. It’s exciting to work with a brand like G Fuel who is pushing boundaries to connect with our fans and deliver unexpected experiences.”
The collaboration will include content creation, merchandise and retail distribution of collaborative drink FaZeberry. FaZe Clan personalities will represent the energy drink brand as exclusive ambassadors, including Kyle “Mongraal” Jackson, Soleil “Ewok” Wheeler, Josue “Sway” and Nate Hill.
“The partnership between G Fuel and FaZe Clan is one of the longest-lasting partnerships in gaming and esports, dating back to 2012,” says Cliff Morgan, founder and chief executive officer, G Fuel. “Both organizations were in their infancy when the relationship started, and the explosive growth the organizations have had combined is undeniable. We’re excited about the extension, and we believe the activations in the coming year will continue to amaze and excite the fans and community.”
A G Fuel studio will open in FaZe Clan’s house, and co-branded merchandise will be released in Q1 2020. Branded content is also included in the deal.