F1 Arcade Announces Las Vegas as Largest U.S. Venue

The world’s first F1 experiential hospitality brand is set to open at The Forum Shops at Caesars Palace ahead of the Formula 1 Heineken Silver Las Vegas Grand Prix 2025.

License Global

May 29, 2024

3 Min Read
F1 Arcade Sim Racing
F1 Arcade Sim RacingF1 Arcade

F1 Arcade, the world’s first F1 experiential hospitality brand, has announced Las Vegas as its third U.S. venue. Due to open in 2025, F1 Arcade will bring its first-of-its-kind experiential venue to The Forum Shops at Caesars Palace, which is attached to the destination’s Caesars Palace Las Vegas.

F1 Arcade’s U.S. expansion comes as the sport continues to gain impressive viewership and attendance figures across the U.S. Last year’s inaugural Formula 1 Heineken Silver Las Vegas Grand Prix 2023 attracted over 315,000 fans, and this year the Formula 1 Crypto.com Miami Grand Prix 2024 was sold out with record-breaking attendance figures of 275,000. The Formula 1 Pirelli United States Grand Prix in Austin also continues to deliver some of the highest attendance figures on the calendar and fans are growing across the U.S. The Las Vegas opening marks the next phase of an ambitious U.S. rollout plan following the opening of its first U.S. location in Boston Seaport in April. F1 Arcade will open in Washington D.C. this fall and there are plans to open 30 locations globally over the next five years.

“We are incredibly excited to bring the F1 Arcade experience to the vibrant Las Vegas Strip following the successful launch of our first U.S. location in Boston Seaport last month,” says Jon Gardner, U.S. president, F1 Arcade. “The adrenaline-pumping experience of fans racing head-to-head on iconic circuits against their friends and family while overlooking the Las Vegas Strip will be truly exceptional.”

“As Formula 1 continues to build on the success of last year’s inaugural Grand Prix, it’s exciting to see F1’s presence in Las Vegas continue to grow with the opening of a flagship F1 Arcade,” says Emily Prazer, chief commercial officer, Formula 1 and Las Vegas Grand Prix. “The latest venue announcement symbolizes the increasing appetite for F1 in Las Vegas and will become a go-to attraction for visitors outside of race weekend.”

Covering over 21,000 square feet and spanning two floors with a terrace offering views of the Las Vegas Strip, the flagship Las Vegas venue will be the largest F1 Arcade. F1 Arcade will share an entrance with co-tenants including Joe’s Seafood, Prime Steak & Stone Crab, alongside an impressive lineup of dining and retail options. Guests will be welcomed to a Formula 1 social racing experience and hospitality offering. They will be able to immerse themselves in the world of Formula 1 by getting behind the wheel of the cutting-edge, full-motion simulators and racing the world’s most iconic tracks.

“As an iconic global destination, The Forum Shops continually elevates its offerings, delivering unparalleled experiences alongside its prestigious collection of luxury boutiques and dining options,” says Jonathan Murphy, co-president, Mall Platform. “With the introduction of F1 Arcade, we’re excited to enhance the allure of the Sports and Entertainment Capital of the World, providing our guests and shoppers with a world-class entertainment experience.”

The venue will showcase a 41-foot-long bar, offering guests the chance to enjoy signature cocktails and Designated Drivers mocktails, playfully named in homage to the Grand Prix, as well as a variety of globally inspired dishes. The venue will feature a 3,550-square-foot private room offering further excitement to the Strip with Formula 1.

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