Enthusiast Gaming Holdings has announced a new partnership with leading gaming energy drink brand G Fuel to build an integrated marketing campaign. The multi-year partnership will utilize Enthusiast Gaming’s platform to help increase G Fuel’s brand awareness and continue to drive market share.

 “We’re excited to partner with Enthusiast to reach previously untapped corners of the gaming community and increase awareness of G Fuel,” says Cliff Morgan, founder and chief executive officer, G Fuel. “Luminosity Gaming is an elite, world-class esports organization, and as the official energy drink of esports, our partnership makes perfect sense. We’ve built a passionate community within the gaming and esports sector and can’t wait to work with Enthusiast to drive authentic engagement with their incredible platform of gamers.”          

Enthusiast Gaming will leverage its platform of gaming and esports communities to promote G Fuel by providing user-generated content, influencer marketing, online entertainment and advertising across its entire media network. G Fuel will be a key sponsor of Luminosity Gaming, an alliance between two leaders in the industry. Luminosity Gaming is one of the world’s top esports organizations, the owners of seven professional esports teams and home to many of the most influential content creators and elite esports athletes. G Fuel will tap into Luminosity’s influencer and content creator network to reach its combined social following of more than 60 million fans. As a sponsor, the G Fuel logo will be placed on Luminosity’s jerseys.     

 “Partnering with a brand so deeply rooted in the gaming sector like G Fuel is exciting for a number of reasons,” says Adrian Montgomery, chief executive officer, Enthusiast Gaming. “G Fuel is a leader in the gamer energy drink sector, and using our platform to communicate and engage with gamers continues to validate our strategy and is a significant milestone for our direct sales team. Execution is also very important, and over the last number of months, we’ve been able to demonstrate the success of our integrated advertising offerings and prove that using our platform has more touchpoints and engages with more gamers than any other gaming company. We are thrilled to partner with G Fuel and look forward to building a long-term partnership over our shared passion of gaming.”