Football club AC Milan has entered the esports world through a strategic partnership with QLASH.
AC Milan’s partnership will see the creation of a new esports team called AC Milan QLASH. The team will compete across both football simulation and wider esports competition. Players for the team include Diego "QLASH Crazy" Campagnani who finished the FIFA20 season as the number one ranked player in the world for Playstation and Fabio "QLASH Denuzzo” Denuzzo, an Italian player who competes on the Xbox. Both will be participating in the eSerie A TIM 2020/2021 championship along with all the rest of the official FIFA21 competitions, such as FIFA Global Series and FIFA Club World Cup.
"We're happy to announce this brand-new partnership with QLASH,” says Casper Stylsvig, chief revenue officer, AC Milan. “This agreement is another important step in our club's modernization and innovation path. We are sure it will be an exciting and incredible experience, both for us and for our fans around the world, and we're delighted to be embarking on this new adventure in the world of Esports in partnership with a leading company like QLASH."
In addition to FIFA, AC Milan will join QLASH competing in Brawl Stars. The team will be participating in the World Finals to be played on Nov. 21st and 22nd as AC MILAN QLASH.
“For traditional companies that have the courage to adjust and embrace innovation, Esports can represent a huge growth opportunity,” adds Luca Pagano, co-founder and chief executive officer, QLASH. "We are thrilled and proud that AC Milan decided to pick QLASH as their Esports arm, not just for operation, but also at brand and commercial levels. AC MilanQLASH is a true, deep, and effective partnership. For sponsors that want to invest in the future, without neglecting the present or their traditions, together we will be able to offer the best of both worlds."