ESPN Announces Return of SEC Line

ESPN Consumer Products, in collaboration with the Southeastern Conference, will bring back the SEC on ESPN apparel collection this week. The collection was created in partnership with ESPN apparel partner Weezabi and headwear partner Top of the World.

Originally launched in 2011 as a men’s and women’s t-shirt line, this year’s collection has grown to include sweatshirts, long-sleeve shirts and headwear. New graphics and styles will be released throughout the college football season.

“The SEC on ESPN apparel and headwear collection is a natural extension of the high-quality SEC programming our network provides,” says Matt Novoselsky, director, licensing, ESPN Consumer Products. “Fans can demonstrate their passion for their schools and their conference though our stylish apparel.”

The collection features team colors and logos from each of the 14 SEC schools which include Texas A&M, the University of Florida, Louisiana State University, the University of Tennessee and Vanderbilt University, among others.

The SEC on ESPN line will be sold throughout the Southeast at Dick’s Sporting Goods stores (the official sporting goods sponsor of the SEC), as well as at select on-campus bookstores and online.

“The SEC on ESPN Collection is another example of how we can further enhance the SEC on ESPN brand and our partnership with ESPN,” says Charlie Hussey, assistant commissioner, marketing and licensing, SEC. “We believe that the collection is a great way to give our fans a new way to demonstrate their passion for the conference, their schools and college football.”