Zuru Collaborates with Disney to Go Mini

Exact replica miniature collectibles from Marvel, Disney Princess, Pixar, Mickey & Friends and Lucasfilm, to launch in Target stores.
License Global

January 28, 2022

Disney Minis, which include Darth Vader, Spider-Man, Elsa from "Frozen", and Buzz Lightyear
Zuru/Disney

Toymaker, Zuru, has collaborated with Disney to miniaturize some of the most beloved Disney products, for the 5 Surprise Mini Brands: Disney Store Edition. Replicas of toys from Marvel, Lucasfilm, Disney Princess, Mickey & Friends and Pixar offered exclusively by Disney will debut in miniature form, down to the barcode, in the latest capsule collection of Zuru's Mini Brands portfolio. 

"The appeal of Mini Brands is truly a global phenomenon, with more than three billion views of surprise videos to date," says Aneisha Vieira, global brand director, Zuru. "There is no doubt the addition of rare Disney Store Exclusive Toys from Disney’s treasured portfolio of brands will take our collectible frenzy to new heights and make 5 Surprise Mini Brands: Disney Store Edition the ultimate collector's item." 

The first series features more than 70 minis, plus ultra-rare gold minis, including the likes of Marvel’s Spider-Man Talking Action Figure, Iron Man Action Figure, Marvel Toy Box and Captain America

Shield, “Star Wars” C-3PO-inspired Die Cast Figure and R2-D2-inspired Talking Figure and Pixar fan-favorites, Woody Talking Action Figure, Buzz Lightyear Talking Action Figure and McQueen RC Car. 

The line also includes Disney Princess minis like Disney Animators’ Edition Snow White and Belle Classic Doll as well as a selection from Mickey & Friends and more. 

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