Zumba Fitness is teaming up with Viacom International Media Networks to promote its lifestyle brand in Poland via the TV series “Mi?o?? na Bogata” (“Rich Love”).

Targeting the show’s strong female audience, the campaign will include on-air sponsorships, ad spots, live events, digital interaction, integrated product placement and will see a Zumba instructor become a key character this season.

“Rich Love” follows the lives and loves of a group of rich and beautiful young people and will return for its second season March 22 on VIVA Poland.