Zodiak Kids CP Paris will manage licensing rights in France, French-speaking Belgium, Switzerland and Luxembourg.
The B-Daman franchise includes both a long-running TV series as well as a toy line that is distributed worldwide by Hasbro and Takara Tomy.
Hasbro, the brand’s toy partner in the Americas and Western Europe, will provide international support for the brand with its new toy line and app, which offers kids the opportunity to connect the physical figures with a digital experience. Players can scan any B-Daman figure with the app to use the character in the digital experience.
First created as a marble-shooting game in 1993, B-Daman has spawned six TV series broadcast in more than 80 countries. The most recent show “B-Daman Crossfire” launched in the U.S. in August on Saban Brands’
“We are very excited to bring B-Daman to the French market as we are confident, from our wide experience with boys’ properties, that B-Daman will be extremely well received,” says Patricia de Wilde, senior vice president, Zodiak Kids CP Paris. “B-Daman brings together an excellent toy partner, an exciting online platform and a high-performing TV series, so we strongly believe in the property’s potential.”
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