Dream Theatre is on board to expand the children’s series in the region.
Zodiak Kids has appointed Dream Theatre to represent its arts and crafts show “Mister Maker” in India.
"All of us at Dream Theatre are very excited to partner on this fun preschool brand that has a unique positioning,” says Jiggy George, chief executive officer, Dream Theatre. “Arts and crafts strongly appeal to kids in India and we look forward to them enjoying the licensed offerings as much as the show."
Dream Theatre will present a host of consumer products and live events for the series, including craft kits, back-to-school, stationery and publishing merchandise, to the Indian market. The first products from the series are slated to hit retail this winter.
“We are delighted Jiggy George and the team at Dream Theatre will be working with us to take ‘Mister Maker’ to market in India,” says Claire Shaw, vice president, Zodiak Kids. “There is a real untapped demand in the territory for the brand. We are getting constant requests for product through Mister Maker’s social media channels and are looking forward to products hitting Indian retailers’ shelves this winter.”