Mady will strategize the growth of the kid-friendly social media platform.

License Global

April 4, 2023

2 Min Read
Ashley Mady.
Ashley Mady.Zigazoo

Zigazoo, a social network for kids, including the “Zigazoo” app for Gen Z users and Zigazoo Kids for Generation Alpha, has announced Ashley Mady’s new role as president, Zigazoo Kids. Previously, Mady was president of consumer products.  

In the newly created role, Mady will work in partnership with departments across the organization to meet revenue goals, business objectives, user growth plans and engagement targets, and is ultimately responsible for the success of Zigazoo Kids.  

The platform, Zigazoo Kids, which has more than 3 million installs, has seen 100% growth since 2023. Zigazoo Kids lets kids watch top videos, record and share 30-second video responses to challenges and interact with other kid subscribers using a pre-set list of positive phrases and icons. Zigazoo Kids is kidSAFE, COPPA-certified and has received recognition from media advocacy organizations such as Common Sense Media for its strong measures around moderation and child safety. The platform, launched during the pandemic, has featured celebrities including Dolly Parton and brands like Nickelodeon, WWE, NBA and Amazon. Zigazoo also recently launched a Gen Z platform, which they are calling Zigazoo with the Generation Alpha platform changing its name from Zigazoo to Zigazoo Kids. 

Related:Zigazoo and Moonbug Entertainment Launch ‘Blippi’ NFTs

Mady will create and drive brand strategy and brand-building initiatives to maximize success across Zigazoo Kids. Mady was selected for this new role due to her work in helping brands and partners like Save the Children, Amazon, The Mattel Children’s Foundation and Crazy Aaron’s join Zigazoo. She also drove the development of Zigazoo’s Holiday Rewards Program, allowing kids to win real toys on Zigazoo. 

“Ashley is a world-class leader in the kids’ space and has made tremendous contributions to our strategy and growth,” says Zak Ringelstein, founder, Zigazoo. “We’re on track to double annual revenue in just the first two months of 2023 and can’t wait for Ashley to drive new areas of innovation and business.”  

Prior to joining Zigazoo, Mady was vice president, brand development, IT'SUGAR, and vice president, brand development, Basic Fun. Mady has also founded and helmed the brand licensing and creative agency, Brandberry, specializing in creating new IP and representing established brands. From 2014 to 2020, she served as president, Women In Toys, Licensing and Entertainment. She currently sits on the board of the Toy Association, where she chairs The Genius of Play and serves on the board of trustees of the Toy Foundation. Mady was also nominated as a Disruptor in License Global’s annual feature, “The Influentials.”  

“I’m honored to have the opportunity to move into this new role and continue driving Zigazoo’s growth,” says Mady. “No other app can balance freedom of creativity and safety the way Zigazoo does for young users. We’re dedicated to continuing adapting the app to ensure that brands and users get the most out of the experience, and I’m excited to help lead that charge.” 

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License Global

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