Fanatics Collectibles has announced that zerocool, a trading card brand dedicated to pop culture and entertainment, is unveiling new licensing partnerships with Netflix, Legendary Entertainment and director Kevin Smith to create trading card sets for Netflix's "Stranger Things," Legendary's "Dune" and "Clerks III" properties.  

The zerocool trading card sets feature the properties through collectible products that fans can purchase via direct-to-consumer and retail platforms later this year and in 2023. 

"In 2021 alone, the trading card market more than doubled, and over the last two years, the value of culture and entertainment cards has appreciated faster than the overall card market," says Josh Luber, chief vision officer, Fanatics Collectibles. "We believe there is a massive market opportunity to grow the culture card space, and zerocool is trailblazing the category by partnering with the most relevant brands and franchises to create premium products that are accessible to all fans and collectors." 

Following the zerocool card set releases with Paramount and VeeFriends earlier this year, zerocool has entered multi-year licensing partnerships with these entertainment properties to expand its product portfolio for collectors and continue to bring new fans into the trading card hobby. 

"Since the brand's inception, zerocool has been committed to working with partners that are truly driving cultural conversations and building passionate fan communities," says Andrew Goodman, general manager, zerocool. "' Stranger Things,' 'Dune' and 'Clerks' all encapsulate this ethos with highly engaged, devoted fandoms that span across each of these properties." 

Starting at the end of 2022 and into 2023, zerocool will release a "Stranger Things" trading card set for collectors, along with sets available in multiple big box retailers. The upcoming "Stranger Things" trading card sets pay homage to entertainment and sports cards of the 1980s, tying back to the decade during which the series takes place.  

"Stranger Things" trading card.

Zerocool is releasing sets for "Dune" physical trading cards. As the first "Dune" trading card released since 1984, the zerocool "Dune" trading card set will serve as a collectible opportunity for fans. 

"Dune" trading card featuring the Stillsuit.

Zerocool is partnering with Smith on a trading card set in support of the upcoming theatrical release of "Clerks III" by Lionsgate and Fathom Events on Sept. 13 and 15. It includes a set, which will only be available to Smith's fans during his extended Convenience Tour for "Clerks III" this fall, and a complete consumer product offering available on zerocool.com. 

"Clerks III" trading card.

zerocool has produced one-of-a-kind, limited and collectible promotion cards for each franchise that will only be available at The National Sports Collectors Convention, an annual gathering of collectors and dealers in the industry.