The announcement was made today by Julian Zag, executive vice president, global operations and head of consumer products.
The new Buenos Aires office is headed by Melisa Fuhr, director, licensing and retail for South America, who is also in charge of the direct operation in Chile and Peru. Fuhr reports to Angela Cortez, vice president, licensing and consumer products, Latin America.
Fuhr is tasked with further developing the company's brands, working directly with new licensing and promotional partners to implement a strategy that will increase visibility and market share and bolstering relationships with retailers to enhance the brand's visibility at retail.
"We are confident that our strategy to directly handle consumer activities in key regions is the optimal approach to building our brands," says Zag. "2022 is a milestone year for us with the much-anticipated launch of our $100 M' Miraculous' animated feature release later in the year alongside a global QSR promotion, the release of a new mobile game and our first console game, amongst other initiatives. Plus, we are also receiving increasing and positive activity across our social media for 'Ghostforce' since its debut in December on Discovery Kids, and this is the ideal time to work together with licensees across the region to build additional ways for fans to interact with this fun comedy/action series that follows three junior high school students who form a secret team to defend their city from the ghastly ghouls haunting it."
"We want to thank Caffaro Hnos and his team at IMC for their oversight of 'Miraculous' over the past few years," says Cortez. "Together with ZAG, Caffaro Hnos has paved the way for the success of this phenomenal brand in Argentina."
"We see numerous opportunities to continue to build on the success of 'Miraculous' across Argentina, Bolivia, Paraguay and Uruguay and build strong and lasting partnerships with the best companies and retailers in the region for both 'Miraculous' and 'Ghostforce,'"
says Fuhr. "The new toy line for 'Miraculous' from ZAG Labs is already performing well at retail and we are eager for the Zag Lab and Playmates toy line for 'Ghostforce' to hit retail in 2023."
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