The announcement was made today by Julian Zag, executive vice president, global operations.
Based in Buenos Aires, Argentina, and reporting to Angela Cortez, vice president, consumer products, Fuhr will be responsible for licensing activities across South America. In Argentina, Uruguay, Paraguay and Bolivia, she will oversee the efforts of ZAG's licensing agency, IMC; while in Chile and Peru, Fuhr will work directly with licensees and retail partners to strategize and implement licensing and retail promotions. She will focus on the company's flagship brand, "Miraculous: Tales of Ladybug & Cat Noir" and the upcoming" Ghostforce."
Before joining ZAG, Fuhr spent 15 years with ARCOR SAIC, the largest confectionery manufacturer in Latin America. She became the company's licensing director, responsible for establishing and implementing
"There are myriad opportunities to expand our consumer products efforts in Latin America, and under Angela's leadership, Betsabe and Melisa will lead our consumer products activities in all the key markets across the region," says Zag. "In Argentina, Playmates and ZAG Labs' distributor Caffaro launched the most recent Miraculous toy line with excellent results, and in Chile and Peru, our distributor Wish Trade will debut the toys in October 2021. With growing excitement for the launch of our 'Miraculous' theatrical movie at the end of the year, and with season four starting to roll out across the region, we are excited to have a solid team in place to maximize our strategy and bring countless opportunities for fans to engage with our brands."
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