ZAG has appointed Christophe Vallade as vice president, global e-commerce and Ben Johnson as senior vice president, legal and litigation. 

Both will report to Julian Zag, executive vice president, global operations, ZAG.

Vallade will be in charge of defining, implementing and managing the global e-commerce strategy for ZAG's licensed products. He will oversee online growth and brand positioning, closely working with the retail and licensing teams. 

Before joining ZAG, Vallade worked for The Walt Disney Company, France, for the past 16 years. As head of e-commerce, he was most recently responsible for online sales for Disney, Pixar, Marvel, Star Wars, and National Geographic licensed products. He has developed strong partnerships between Disney and online key pure players, supporting hundreds of licensees on multiple categories such as toys, stationery, apparel, home, infant, books, gaming and more. 

Johnson will be responsible for all legal affairs, including litigation matters, management and protection of an extensive worldwide trademark portfolio, implementation of anti-counterfeiting measures, privacy concerns, risk management, negotiation of contracts for development, production and licensing of ZAG content and other general legal issues. 

 Prior to joining ZAG, Johnson served as vice president, head, litigation, MGA Entertainment, responsible for all litigation, trial and appeal issues. He assisted the general counsel and chief executive officer on a wide range of other legal matters. He joined MGA Entertainment from The Boesch Law Group. He served for 13 years as senior counsel and trial lawyer, responsible for all litigation, trial and appeals across a broad spectrum of claims and industries.

“Both Christophe and Ben are highly experienced in their respective fields and we welcome them to our team,” says Jeremy Zag, founder, ZAG. “Demand for our heroes ‘Ladybug and Cat Noir’ has grown exponentially over the past four years, with more than 200 million products sold at retail. We have new content launching throughout this year. Christophe and Ben’s contributions will ensure that we can further our growth across all business sectors and at the same time protect our IP.”