MJA Licensing will now represent the popular anime franchise in France and several French-speaking territories.

EUROPE–4K Media has appointed MJA Licensing to serve as the new sub-agent for the “Yu-Gi-Oh!” franchise in France and several French-speaking territories.

As anime continues to be a popular genre in the territory, MJA Licensing will now work on securing a host of licensing and merchandising opportunities for the brand.

“4K Media is pleased to welcome MJA Licensing to the ‘Yu-Gi-Oh!’ family and look forward to working together to grow the reach and longevity of this powerful franchise,” says Jennifer Coleman, vice president, licensing and marketing, 4K Media. “MJA brings a depth of market expertise, experience and knowledge that we hope will benefit the ‘Yu-Gi-Oh!’ brand in this region.”