YouTube Kids has paired with Rovio and Animaccord for unique content that celebrates the 2018 World Cup.
Animaccord has signed on to create “Masha and The Bear: World Cup,” five curated episodes that feature Masha and her forest friends engaging in soccer competitions and lessons in sportsmanship.
New episodes will be released each week of through the end of the World Cup.
Rovio has signed on for “Angry Birds: BirLd Cup,” a competition series that features Everton Football Club stars Wayne Rooney, Cenk Tosun, Dominic Calvert-Lewin and Tom Davies in a variety of soccer challenges.
The YouTube Kids app will also feature soccer-themed content, soccer education, a soccer category and a specially themed homepage.
The YouTube Kids soccer-themed event will run through July 16.