Yoto Expands Content Library to Include ‘Barbie: You Can Be Anything’ Collection with Mattel

Yoto, the interactive audio platform for kids and creator of the Yoto Player and Yoto Mini, has announced the expansion of its content library to include the “Barbie: You Can Be Anything” collection, in partnership with Mattel.

The collection includes two cards: “Barbie: You Can Be Anything: From Astronaut to Pet Vet” and “Barbie: You Can Be Anything: From Scientist to Ballerina.”

The empowering stories follow Barbie Malibu and Barbie Brooklyn as they meet with inspiring female role models who are experts in their fields – from an ice skater and teacher to a chef and doctor. Through their adventures, the pair offer young listeners glimpses into unique careers, while encouraging them to dream big and realize their unlimited potential.

“Barbie’s iconic adventures have inspired and captivated children for decades,” says said Rebecca Oku, head of content licensing, UK, Yoto. “We’re excited to partner with Mattel to bring ‘Barbie You Can Be Anything’ to the next generation of young listeners. We believe that these positive, engaging stories will be a welcome addition in families’ Yoto libraries and inspire endless possibilities for kids across the world.”

“We’re thrilled to expand our partnership with Yoto to bring this exciting collection of Barbie stories to Yoto listeners,” says Ryan Ferguson, senior director, global publishing, Mattel.

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The launch of the “Barbie: You Can Be Anything” collection in North America is the first in a growing partnership with Mattel, with several new releases to be announced in 2025, including titles from Hot Wheels and The American Girl series.