European master agent Viz Media appoints regional representation for series.
"It's now perfect timing for a new Japanese property to enter the scene," says Eva
Brännström, executive vice president, Plus Licens. "The intriguing story and scope of characters is bound to attract children worldwide. The Nordic market is keen to pick up on international trends including Japanese phenomenon such as 'Dragonball' and Hello Kitty. Already surrounded by great buzz and interest in our markets, we're convinced 'Yo-kai Watch' will be hugely successful.”
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